Greta Gerwig's “Barbie” movie has inspired a cultural and fashion trend dubbed "Barbiecore," contributing to a pink paint shortage and now even funeral homes are jumping on the trend.
Funeral homes are now offering bright pink Barbie-themed coffins to dedicated fans, following the release of the hit film. One company, Olivares Funeral Home, is using the slogan: “So you can rest like Barbie” to advertise its new “Barbie House” casket design. The firm shared a clip of the promotion on TikTok, where it went viral with 1.6 million views and nearly 5,000 comments. Other funeral homes, located in Mexico, El Salvador and across Latin America, have also joined the trend, cashing in on the success of the Barbie film as they also launch bright pink coffins.