From Ryan Gosling's Tag Heuer campaign to the Swatch x Blancpain Scuba Fifty Fathoms, these are the standout watch collaborations and releases in 2023.
Omega and Swatch offer the legendary Speedmaster Moonwatch in 11 versions, one of which is dedicated to the gas giant planet, the Omega Swatch Jupiter.
So-called hype collaboration drops are old-hat for brands wanting to drive consumer buzz and create long lines at stores or traffic online when they land.
Swatch Omega tie-up adds sneaker-drop hype to staid watch world bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.
Long lines began to form outside of Swatch at The Fashion Capital shopping centre in Chadstone, Melbourne, at 6.30am on Saturday. Similar scenes have unfolded at Sydney s Pitt Street Mall.