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Steven Schnoll Posts Third GCAG Article
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Time for Change Become a Multi-Channel Content Delivery Specialist
, this third article published by the Graphic Communication Advisors Group (GCAG) was written by well-known industry consultant, Steven Schnoll.
Schnoll, who is Managing Director of Schnoll Media Consulting, advises the industry, “If you define your organization solely as a printing company, you are probably facing some difficult times.” In his article, Schnoll presents “The Omnichannel Business Model,
A cross-channel content strategy that improves one’s experience and can drive better results for one’s customers.”
A core component for a successful “omnichannel strategy,” Schnoll advises, includes Delivering the Right MESSAGE, to the Right PERSON, at the Right TIME, using the Right MEDIUM, for the Right REASON. Citing ancient Greek philosophy, Schnoll says that Socrates probably provided the best advice: “The secret of ch
Steven Schnoll Posts Third GCAG ArticleâLooks to the Future for Printing Companies In his article, Schnoll presents âThe Omnichannel Business Model, A cross-channel content strategy that improves oneâs experience and can drive better results for oneâs customers.â March 3, 2021
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Entitled, THE FUTURE FOR PRINTING COMPANIESâTime for ChangeâBecome a Multi-Channel Content Delivery Specialist, this third article published by the Graphic Communication Advisors Group (GCAG) was written by well-known industry consultant, Steven
Schnoll.
Schnoll, who is Managing Director of Schnoll Media Consulting, advises the industry, âIf you define your organization solely as a printing company, you are probably facing some difficult times.â In his article, Schnoll presents âThe Omnichannel Business Model, A cross-channel content strategy that imp