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Consideratio conversation. if he does what hes supposed to do, it will be a relationship vote rooted in taking the next step. >> what his campaign did in 2008 was absolutely unprecedented. >> absolutely. >> the number of people who are involved in social media since 2008 has grown exponentially. their sophistication has grown exponentially. how different is it now than it was in 2008? >> 2008 it was really about e-mail targeting. it was a great push out of messaging. folks were finding they were...