Page 4 - One Platform News Today

NBCUniversal expands its One Platform digital ad system through alliances with half dozen European and Asian broadcasters.

At Cannes Lions 2023, NBCUniversal's One Platform and Comcast's Freewheel teamed to allow marketers to easily buy multi-market advertising campaigns.

NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time. In partnership with FreeWheel, marketers now have access to global-to-local content from over 190 countries…

Comcast’s NBCUniversal has unveiled a strategic expansion of its global One Platform advertising technology, data, measurement, and content offering, enabling…

Marketers can manage global campaigns in a single buy across Europe, Asia, Australia and the Americas for the first time

NBCUniversal's One Platform, a unified setup combining digital, linear and streaming inventory for ad buyers, is expanding across more than 190 countries.

Media giant NBCUniversal is aiming to boost the monetisation potential of its estate with what it calls a first-of-its-kind arrangement, appointing Wells Fargo ...

Today, NBCUniversal announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of […]

60-year-old Linda Yaccarino, who is a former chairman of Global Advertising and Partnerships at NBC Universal, took over as the new CEO of Twitter. -- aaa

Integration gives a behind the scenes look at the airline’s 2024 Olympic and Paralympic deal with NBCUniversal.