Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements
SAN FRANCISCO, Dec. 22, 2020 /PRNewswire/ Mintegral announced today that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic.
The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with this standard eliminates time-consuming and costly custom integrations of measurement vendors SDKs.