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India's Adani Group plans e-commerce, payments ventures, FT reports

Adani Group will begin services on their consumer app Adani One- launched in 2022- when these developments are finalised, the report claimed.

Food Delivery Platforms: In light of a slowdown in new user signups, Zomato and Swiggy are implementing strategies to increase order frequency among their existing customer base. This approach aims to drive growth despite the challenges in user acquisition.

Adani Group explores digital payments license and co-branded credit card, plans to offer online shopping through ONDC.

The Adani Group is looking to diversify into consumer-facing businesses, according to a report by Financial Times, and is building a consumer-facing digital presence.

Adani Group is considering applying for a license to operate on Indias public digital payments network and planning a co-branded credit card with banks, aiming to enter the booming digital payments market.

Adani Group is reportedly planning to enter India's e-commerce and payments services, such as UPI and ONDC

This move marks a significant step in the conglomerate's efforts to diversify into the fast-growing consumer markets of digital payments and e-commerce.

TECH NEWS : Adani Group, led by billionaire Gautam Adani, diversifying into e-commerce and digital payments sectors in India per FT report.

India's payments market is expected to reach $814.43 billion in 2029, from $357.51 billion in 2024.