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Google investigated over third-party cookie replacement plans Campaigners liken Google to Goldfinger, but tech giant insists its initiative is part of an open discussion with the advertising community. by Omar Oakes Sign in to continue Free email bulletins

The UKs competition authority is investigating Googles plan to have Chrome block third-party cookies, and replace them with a system whose benefits to the company may be anticompetitive.

Kelvin Chan January 08, 2021 - 11:22 AM LONDON - Britains competition watchdog said Friday it launched an investigation into Googles plan to overhaul its ad data system over worries it could leave even less room for rivals in the online ad industry. The Competition and Markets Authority said it opened a formal investigation into Googles proposals to remove so-called third-party cookies from its popular Chrome browser and Chromium browser engine. Cookies are small pie...

UK to Investigate Google Chromes Plan of Replacing Web Browser Cookies United Kingdom regulators are set to investigate Google following its announcement to remove web browser cookies from its Google Chrome product.  As the BBC reported, the Competition and Markets Authority (CMA) said that the plan could have a "significant impact" on news websites and the digital advertising market as personalized ads could vanish once and for all.  "Googles recent announcement that it was phasing out sup...

Since 1994, cookies have enabled websites to distinguish individuals from the otherwise faceless mass of online users. These tiny text files store basic information about us from the websites we visit, such as our preferred language, our login details and how many items we’ve put in our virtual shopping basket etc, and are saved on our browsers. Cookies are the foundation of the personalised browsing experience and web analytics, giving us visitor numbers, page views, reach etc. But not all c...

A small British startups complaint threatens to loosen the search giants grip on digital advertising 20 December 2020 • 5:00am In most David and Goliath battles, the party cast as the Philistine giant can at least see who throws the pebble. But the rock heading in Google’s direction comes from an unexpected quarter: not Capitol Hill or the Berlaymont, but a small technical services company based in Reading, 51Degrees, and its founder James Rosewell. Rosewell is furious at the changes Google...