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Marketing Qualified Leads Vs Opportunities and Contacts
Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions?
Scott vaughan
Sales development representatives sdrs or
Development representatives
Marketers can ease account based transition
Opportunity model
Reporting implications
Operationalize your account based
Lead model
Product led growth
Qualified leads
Marketing qualified account
Total addressable market
Account based marketing
Customer experience
Digital marketing
Marketing s Mission: Less Complexity for Account-Based Sales Collaboration
Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy.
Sandra freeman
Brian kardon
Attention spans
Operationalize your account based
Much marketing information
Limited attention
Jon russo
Account based marketing
Account based strategy
Digital marketing
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