As ski areas across the county and beyond have begun to open, interested community members gathered Thursday, Oct. 27, at Breckenridge Town Hall to hear a preview of the winter season in Breckenridge. Looking forward,.
Photo by Jeff Andrew / Breckenridge Tourism Office
The Breckenridge Tourism Office presented its 2021 expectation survey to the Breckenridge Town Council on Tuesday, May 25, focusing on tourism, the outdoors and quality of life for residents in a post-coronavirus era.
The survey was sent to more than 11,000 people, including year-round residents, second-home owners and residents of surrounding communities. It received 1,447 responses, with more than half coming from year-round residents of Breckenridge, though the survey is ongoing.
Jake Jorgenson, representative from RRC Associates, the data research firm that facilitated the survey, and Lucy Kay, CEO and president of the tourism office, presented the results to the council.
Photo by Liz Copan / Studio Copan
January, which is typically one of Summit County’s biggest tourism months, was tough on the lodging industry with occupancy down year over year and staffing difficulties. The upside is that room nights reserved in January were up, according to DestiMetrics data for Breckenridge, and so far, room nights are up year over year for the spring break period.
Breckenridge Tourism Office spokesperson Austyn Dineen wrote in an email that the DestiMetrics data released Jan. 31 shows Breckenridge’s January occupancy was down 13% in 2021 compared with the same month in 2020. However, room nights that were reserved in January, which have an arrival date between Jan. 1 and April 30, were up about 23%.