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Opinion Christmas ad tracker
The countdown to Christmas is on. Festive ads are flooding our TV screens as they do every year, but this year has been a year unlike any other. The challenge for the advertising industry to find the right tone with the public is bigger than ever before – which advert will come out top of the tree? After 8,000 interviews with shoppers using key metrics from Opinium’s advertising optimisation tool AdVantage, the Opinium Brand and Comms team can reveal the adverts which have performed best.