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TCH 2022: The art of telling authentic brand stories using content

Thereโ€™s a lot of content available to consumers that is vying for their attention. Brands are finding it difficult to leave a deeper mark on the consumersโ€™ minds with plain vanilla advertising. The mode of brand storytelling has evolved from 30 seconders and one-minute advertisements to creating owned media platforms and content to form an association with the consumer which
Damyant Singh Khanoria Sagar Boke Ramesh Srinivasan Phonepe Ramesh Srinivasan Karthik Nagarajan Michelle Francis

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