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Xiaomi India's mojo is returning with a new strategy, Telecom News, ET Telecom

Xiaomi narrowed its gap with the market leader Samsung in the third quarter with 7.6 million smartphone units shipped compared to the latter’s 7.9 million units shipped, as per Canalys data. Vivo slipped to the third position and held a market share of 17%, followed by Realme (13%) and Oppo (10%), respectively.
Tarun Pathak Income Tax Department Counterpoint Research Xiaomi India Enforcement Directorate Income Tax

Xiaomi India: Xiaomi getting mojo back in India with strategy change, says executive

Xiaomi India is seeing positive results from its change in strategy, with the company expecting better performance in the second half of 2023 compared to last year. The brand has focused on rejuvenating its image and connecting with consumers, while streamlining its retail capabilities and targeting the sub-Rs 15,000 5G category.
Tarun Pathak Counterpoint Research Income Tax Department Xiaomi India Enforcement Directorate

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