Page 82 - Oppo News Today

The development comes amidst an intense scrutiny on Chinese smartphone brands operating in India ever since the border skirmish between Indian and Chinese forces in 2020, with multiple raids at their premises by investigative agencies and interrogations of top officials.

Philippines Technology News Blog Website, Sharing Specs and Beyond to Help Build a Tech-Informed, Tech-Empowered Nation, Crafted from the Social Media Capital of the World

The research firm said the sales in 1H23 have been “in line with expectations”. “However, it was not expected that the sales of smartphones would go under 50 million for the period,” it added.

Handset Companies: The sector is also seeing direct and indirect attrition. While some companies are laying off administrative and marketing staff, several others are yet to fill vacancies left by outgoing employees in handset retail over the January-May period, staffing executives added.

Some smartphone brands had put a section of underperforming employees under performance-improvement plans, many of whom eventually left the companies, industry experts said. Apart from the slowdown in demand and sales, the smartphone segment is dominated by Chinese firms that have been under the scanner of late and engaged in legal battles with Indian authorities. As a result, some of them have scaled back on their above-the-line marketing (comprising big TV campaigns) expenses.

India Smartphone Market: The research firm said the sales in 1H23 have been “in line with expectations”. “However, it was not expected that the sales of smartphones would go under 50 million for the period,” it added.

Oppo Reno 10 Pro and Oppo Reno 10 Pro+ are already available for purchase in India on Flipkart.

Philippines Technology News Blog Website, Sharing Specs and Beyond to Help Build a Tech-Informed, Tech-Empowered Nation, Crafted from the Social Media Capital of the World

Philippines Technology News Blog Website, Sharing Specs and Beyond to Help Build a Tech-Informed, Tech-Empowered Nation, Crafted from the Social Media Capital of the World

Smartphone shipments to India were more or less stable in the second quarter of 2023, the technology analyst firm Canalys says, adding that the countr...