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Adverty s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression(TM) Now Available Within Oracle Moat

Adverty s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression(TM) Now Available Within Oracle Moat
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Adverty s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

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Ad verification drives positive ROI: L oreal, Carlton and United Breweries and Mediacom explain how

Topics such as brand safety and ad fraud has driven attention around ad verification tools but research now reveals using these tools can drive up to 287% ROI. The Drum speaks to brands and agencies about why these tools are driving impact on the bottom line.

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Oracle Moat Analytics Becomes the First Third-Party Measurement Provider to Integrate Directly Within Taboola Ads

Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform, which is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies. These advertisers now have instant access, in the platform they are already using, to Oracle Moat Analytics measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verification that their campaigns are delivering value. This is the first time that Oracle Moat has worked with a platform like Taboola to embed its analytics transparently and directly into reporting tools. This is also the first time Taboola has allowed an external third-party measurement provider to be directly integrated into its advertiser offerings.

Adam singoldaMark koperaOracle moat analyticsTaboola adsOracle moatஆரக்கிள் அகழி