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Orchid Bertelsen

Breaking News in Advertising, Media and Technology

United statesOrchid bertelsenCommon thread collectiveCoffee mateToll house

The Direct to Consumer Craze Could Come Crashing Down

An industry built on cheap Facebook ad space and low-cost shipping is crashing, with no bottom in sight.

United statesDavid herrmanEric bandholzArjun kapurBig technologyA big technologyWarby parkerStitch fixOrchid bertelsenCommon thread collectiveNorth americaDealing with supplySocial media marketingDirect to consumer brandsAdvertising metricsData privacy and security

The Direct-To-Consumer Craze Is Slamming Into Reality

Rising Facebook ad prices, worsening ad measurement, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.

United statesDavid herrmanEric bandholzAlex kantrowitzArjun kapurBig technologyWarby parkerStitch fixOrchid bertelsenCommon thread collectiveNorth americaAllbirds incChewy incE commerceFigs incHims amp hers health inc

The Direct-To-Consumer Craze Is Slamming Into Reality

Rising Facebook ad prices, worsening ad measurement, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.

United statesDavid herrmanEric bandholzAlex kantrowitzArjun kapurBig technologyWarby parkerStitch fixOrchid bertelsenCommon thread collectiveNorth americaAllbirds incChewy incE commerceFigs incHims amp hers health inc

The Direct-To-Consumer Craze Is Slamming Into Reality

Rising Facebook ad prices, worsening ad measurement, and smaller-than-anticipated customer bases are dealing DTC companies a harsh blow.

United statesDavid herrmanEric bandholzAlex kantrowitzArjun kapurBig technologyWarby parkerStitch fixOrchid bertelsenCommon thread collectiveNorth americaAllbirds incChewy incE commerceFigs incHims amp hers health inc

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