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Tessa Violet teams with Gillette on spontaneous shaves Singer and songwriter known as Meekakitty on YouTube will turn womens "wish Id shaved" moments into music videos. June 24, 2014 Vlogger and singer-songwriter Tessa Violet, who is behind the YouTube channel Meekakitty, which has nearly a million subs, has partnered with women’s razor brand Gillette Venus. The Venus campaign has Violet inviting women to share their spontaneous “wish-I’d-shaved moments” on Twitter with the hashtag #In...

ClevverTV crowns Drama King From host Kingsleys opening monolog to the final toast, sponsorship opps are available throughout the new series. October 6, 2014 The show is called Drama King, in which the animated YouTuber comments on celebrity news with special guests like Lilly Singh, Grace Helbig and Anthony Padilla. Drama King is available for sponsorship, and the Defy team is working on brand integration opportunities. “There are several segments of the show — Kingsley’s opening monol...

Imperfect influencers featured in YouTube-only campaign Cassandra Bankson, who has attracted nearly 650,000 subscribers by speaking openly about her acne, is one of the people featured in Dermablends Camo Confessions initiative running until the end of the year. March 19, 2014 Two years after shrewdly teaching the world not to judge a book by its cover with a video of a young man removing his makeup to reveal a body riddled in tattoos, Dermablend is back at it, this time with a trio of intima...

Netflix to carry Sony Pictures Animation content The multi-year agreement will bring feature films in the first pay-TV window to Netflix members in the U.S., as Starz moves to focus on original adult programming. May 27, 2014 Netflix and Sony Pictures Television have reached a multi-year agreement to bring Sony Pictures Animation feature films in the first pay-TV window to Netflix members in the U.S. Starz is letting go of the animation features, moving away from kids’ content and using the s...

Bad Girls All-Stars, a raunchy reality show that’s been around for seven years. Lifetime cancelled Drop Dead Diva as it looked for “edgier fare,” but then brought the popular show back again, likely because the network doesn’t want to pass on those guaranteed audiences. On women’s networks, it’s increasingly difficult to find a “hidden gem” that breaks the mold and finds a devoted, niche fanbase — the kind of programming that now exists and thrives online. The CW network is ...

Mr. Kate finds a home at Maker Studios The Disney-owned MCN signs the YouTube lifestyle and D.I.Y. expert (real name: Kate Albrecht), whose first book is due in June. April 8, 2015 Disney-owned Maker Studios announced on Tuesday it has signed lifestyle and do-it-yourself expert Kate Albrecht, a.k.a. Mr. Kate, to its multi-channel network. Albrecht’s YouTube channel has racked up more than 314,000 subscribers and 22.4  million views. Her programming has ranged from branded Style Challenge v...

Amazon’s Transparent grabs 2 Golden Globes The streaming spaces coming of age continues with Kevin Spacey also picking up a Globe for Netflixs House of Cards. January 12, 2015 Amazon didn’t receive a single Emmy nomination last year for its initial round of series offerings, but it came back strong at the Golden Globe Awards on Sunday night with Transparent, which went 2 for 2 in the categories it was nominated in. The dramedy about a father who comes out to his family as transgender, whic...