shift in the way people were using social media in new zealand. and the best example i can give you is we were, we know we're working in the office and creating our tiktok videos with the now prime minister and he came in one day and he said, "oh, you wouldn't believe what's just happened. i've just had someone stop me on the street and say they recognised me from tiktok." and that sort of represented, very simplistically, a watershed moment for the platform's ability to have genuine cut—through with audiences at scale and with voters. and, you know, to be honest, here in the uk, we've already seen that the labour party have racked up, you know, ten million views in the last few days on tiktok alone. the conservatives, you know, a few million themselves. now, to pay for those views on other platforms would be extremely expensive and that's all organic. that's all based on the quality, or lack thereof, in the content that they've been sharing. and, you know, memes are a really effective form of communication. you know, i'd go as far
translates into votes? that's right. you know, we saw a huge shift in the way people were using social media in new zealand. and the best example i can give you is we were, we know we're working in the office and creating our tiktok videos with the now prime minister and he came in one day and he said, "oh, you wouldn't believe what's just happened. i've just had someone stop me on the street and say they recognised me from tiktok." and that sort of represented, very simplistically, a watershed moment for the platform's ability to have genuine cut—through with audiences at scale and with voters. and, you know, to be honest, here in the uk, we've already seen that the labour party have racked up, you know, ten million views in the last few days on tiktok alone. the conservatives, you know, a few million themselves. now, to pay for those views on other platforms would be extremely expensive and that's all organic. that's all based on the quality, or lack thereof, in the content that they've been sharing.
and presumably you believe it translates into votes? that's right. you know, we saw a huge shift in the way people were using social media in new zealand. and the best example i can give you is we were, we know we're working in the office and creating our tiktok videos with the now prime minister and he came in one day and he said, "oh, you wouldn't believe what's just happened. i've just had someone stop me on the street and say they recognised me from tiktok." and that sort of represented, very simplistically, a watershed moment for the platform's ability to have genuine cut—through with audiences at scale and with voters. and, you know, to be honest, here in the uk, we've already seen that the labour party have racked up, you know, ten million views in the last few days on tiktok alone. the conservatives, you know, a few million themselves. now, to pay for those views on other platforms would be extremely expensive and that's all organic. that's all based on the quality, or lack thereof, in the content that they've been sharing.
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