Interest in online advertising has overtaken TV advertising, a new survey shows.
Exposure to offline advertising is decreasing while exposure to online adverti
85% of Maltese access social media at least once a day newsbook.com.mt - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsbook.com.mt Daily Mail and Mail on Sunday newspapers.
As social media notifications fell silent on Monday afternoon, when Facebook, WhatsApp and Instagram experienced a six-hour outage, people in Malta found other
Two-thirds of social media users in Malta are passive consumers timesofmalta.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from timesofmalta.com Daily Mail and Mail on Sunday newspapers.
A survey conducted among businesses by Misco International Limited, in association with The Ornate Group, indicates that nearly two out of three respondents believe that social media are very important for their organisation in general and another 30 per cent consider social media to be fairly important. This heightens the important role social media have today.
The medium most used by businesses is Facebook (90 per cent), followed by LinkedIn (71 per cent), followed by Instagram (62 per cent) and YouTube (36 per cent).
Ninety-two per cent of respondents stated that they consider social media to be beneficial because they increase their company’s exposure. The second most mentioned benefit (51 per cent) is that social media increase traffic to the website, mentioned by 51 per cent of respondents.