Zee Biskope holds 23 per cent market share in the Bhojpuri cinema category.
25 Dec, 2020 - 08:28 AM IST | By Shikha Singh
MUMBAI: Zee Biskope from Zee Entertainment Enterprises Ltd (ZeeL) has managed to win the hearts of the audiences since its launch in 2019. As a new player in the Bhojpuri movies space that is already crowded (comprising Big Ganga, Enterr10 Rangeela, Bhojpuri Cinema, Humar TV, B4U Bhojpuri, and Oscars Movie Bhojpuri), the channel has attained the third spot on the pay platform in (U+R) market and carved a niche for itself.
Moreover, Zee Biskope has been a gamechanger in differentiation by continually curating viewer experience beyond just movies. Along with a stellar launch campaign, the brand has presented many initiatives including blockbuster premieres, curated movie festivals, and novel audience engagement drives throughout the year.