Page 15 - Ott Platforms News Today

The researchers said the enforcement of health warnings for tobacco scenes in OTT content would be a critical public health step towards curbing tobacco use

The Union Health Ministry on Wednesday notified new rules for anti-tobacco warnings on OTT platforms. This notification mandates OTT platforms to carry anti-tobacco warning messages. If the publisher of online content fails to comply with new rules, the Union Health Ministry and the Ministry of Information and Broadcasting will take strict action, said a notification by

On World No-Tobacco Day, the Union Ministry of Health and Family Welfare notified new rules under the Cigarettes and Other Tobacco Products Act (COTPA), 2003.

On World No Tobacco Day, the Union health ministry has notified the amended rules under the Cigarettes and Other Tobacco Products Act, 2004, making it mandatory for streaming platforms to display anti-tobacco warnings.

The new guidelines on Cigarettes and other Tobacco products will come into force within three months of their publication in the Official Gazette.

Disclaimers must be made in the same language as the content, it was announced.

In most cases, over-the-top (OTT) platforms have saturated their audience base in metros. However, price drops are not expected, as ARPUs (average revenue per user) already remain low, though content spends will remain under control.

The Court opined that nothing in the trailer was related to Asaram Bapu, and that granting a stay would result in huge financial damage to the film's producers.

Best Media Info: OTTplay serves as a cost-effective channel for OTTs to acquire new customers and enables the discovery of content from niche platforms, Avinash Mudaliar, Co-founder and CEO, OTTplay, said| OTT News

The OTT platform’s latest move aims to generate revenue by finding new ways to address market saturation.