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September 7, 2023
Video streaming platforms are likely to offer 50-60% of the budgets to southern language content, with these programmes seeing much traction, accounting for 30% of OTT viewership, said industry experts.
August 25, 2023
Video streaming platforms are likely to offer 50-60% of the budgets to southern language content, with these programmes seeing much traction, accounting for 30% of OTT viewership, said industry experts.
June 3, 2023
The survival thriller starring Tovino Thomas, Kunchako Boban, Asif Ali, Vineeth Sreenivasan, Aparna Balamurali, Kalaiyarasan, Indrans, Sudheesh, Gilu Joseph and Vinitha Koshy, is based on actual events during the 2018 Kerala floods.
May 18, 2023
Producers and executives say the other advantage is southern originals are easy to put together as talent costs are not as high as Hindi content. It is estimated that 50% of overall subscription growth in 2022 came from the five markets down south.
April 3, 2023
The Malayalam-language horror comedy stars Soubin Shahir, Arjun Ashokan, Sajin Gopu, Siju Sunny and Abin Bino in lead roles, and will stream in Hindi, Tamil, Telugu and Malayalam.
October 14, 2021
Despite the festive spirit, consumers are preferring small purchases. Around 46 per cent of families said they'll shop clothes over big-budget items on Dussehra or Diwali.