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In the first of a three-part series on the art and science of attention, we explore why consistent differentiation is the creative sweet spot for brands to stand out and engage with audiences in the digital age.

United kingdomIain mcgilchristArjoon boseOrlando woodFaye liddle mooreDom boydDeirdre tippenMedia agency briefingThree unitedUnited kingdom insightsMarketing effectiveness practiceOutbrain brandBrand studioGeneral millsNature valleyDigital marketing