BOULDER
Pocket Outdoor Media Inc., the Boulder magazine publisher that specializes in active lifestyle content and experiences, has purchased Outside Integrated Media LLC, the publisher of the iconic bible of the outdoor world, Outside magazine.
In addition to the magazine title, Pocket also is adding numerous other publications, travel businesses, television programming and more business channels in the outdoor sector. As a result, Pocket will change its name to Outside Inc.
Additions to the company include:
Outside
magazine, Outside Studios, and the travel business Outside GO.
Outside TV, a provider of outdoor lifestyle TV and video programming across cable, satellite, and over-the-top networks.
BOULDER Like a phoenix rising from the ashes, a new mountain-biking magazine will debut from the remains of another. On March 30, Boulder-based Pocket Outdoor Media Inc. will launch Beta, a new adventure-biking publication of the same genre as other outdoor-adventure publications in the Pocket stable. Beta will attempt to capture the market left behind when American Media Inc. shut down Bike magazine in October of last year. “[When] they put us into dormancy, we started to talk with Robin [Thurston, CEO of Pocket Outdoor],” said Nicole Formosa, who was editor of Bike and will be editor of Beta. In fact, all five members of the editorial staff of Beta worked previously at Bike, Formosa said. She said that the title for the new magazine is meant to convey the idea that the information within is something new, something others don’t know about. “It’s also short and rolls off the tongue,” she said. Beta will be available on newsstands and at bookstores. Or, it will be avail
Beta mountain biking magazine to launch March 30
Like a phoenix rising from the ashes, a new mountain-biking magazine will debut from the remains of another.
On March 30, Boulder-based Pocket Outdoor Media Inc. will launch Beta, a new adventure-biking publication of the same genre as other outdoor-adventure publications in the Pocket stable.
Beta will attempt to capture the market left behind when American Media Inc. shut down Bike magazine in October of last year.
“[When] they put us into dormancy, we started to talk with Robin [Thurston, CEO of Pocket Outdoor],” said Nicole Formosa, who was editor of Bike and will be editor of Beta.