Pune (Maharashtra) [India], August 3 (ANI/NewsVoir): Misahna Multinational Corporation today announced the launch of its operations in India. Misahna is a streetwear-based fashion house which offers premium fusion and promises to raise the bar for comfort in opulence by joining the top streetwear players. Announcing their entry into the Indian market, the brand showcased their designs and their bespoke collection at a fashion show where models walked the ramp displaying the various outfits which was choreographed by the experienced Sam Churchill. Born by a sister-duo based out of London and Toronto, Misaha and Sana Jain are the ideators and are spearheading the brand. The 3nd generation of entrepreneurs come from a family of clothes makers. Their grandparents started their very own clothing line in the 1940s, however, Misaha and Sana wanted to create their own identity and brand and created their own version of streetwear and bring a more modern, grandeur, yet detail-oriented approach
With the current pandemic lifestyle, oversized clothing is a mere reflection of comfort.
Synopsis
Around the end of March last year, most of us turned our hermit modes on.
In 2012, “fashion therapist” Tim Gunn tweeted: “When it comes to dressing, comfort is overrated. A little discomfort probably means your clothes fit and they’re not pajamas.” Zoom (pun intended) into 2020, when PJs are the fashion fatigues. It was around the end of March that, most of us, turned our hermit modes on. The fact that comfortable can be chic and profitable is witnessed in the rise of the 2018 “ugly sneaker” or “dad shoe” trend