Working in the Canadian craft beer industry, Upstreet Craft Brewing’s founders found there were always plenty of opportunities to have a beer. When this started to take its toll, they used their craft expertise to create a non-alcoholic brew. Now they are seeing more and more people follow their thinking as a result of the pandemic.
The trend of people consuming 'less but better' in their homes opens up exciting innovation opportunities for food NPD and products that pair well with beer and other alcohol, say firms.
Matching the complexity of wine’s flavors and aromas poses a sizeable challenge for low and no alcohol alternatives. But Muri – a range of NoLo wine alternatives launching in the UK – is drawing on fermentation techniques from kvass and kombucha to offer the depth of flavor and mouthfeel required.
Kirin’s wine subsidiary Mercian Corporation has developed its first non-alcoholic sangria drink, designed to capture the attention of younger consumers.