that right arm behind your back. push through, open up the chest. now you re going to circle the hips, you re going to lift and circle through. lift and circle. her unique methods which include a combination of yoga, plyometrics and tribal dance, got some high profile celebrity support early on. julia roberts, jennifer love hewitt, the kind of people that other people want to follow. a celebrity that comes on board and supports what you re doing, it definitely has a big impact on how the public views what you ve created. but after she realized she wasn t prepared to capitalize on the growing interest in her company, bizzie started to change things. in essence, she had to as she said, get her two week mba. i basically had to start all over again. we had all these great things on the outside and superficially everyone thought wow, this is growing, it s successful. but on the inside, when you re in the office on a day-to-day basis, it was a, i don t want to say disaster, because w
important. the next step in her mba crash course was taking a closer look at her company s customer relationship management system or crm. integrating crm software in the fold of her business was eye opening allowing bizzie to create campaigns to track and measure the performance of her products. now, data was no longer the enemy, it was her friend. i was not a data person. i was not a numbers person. i wasn t the kind of person that was like, yay, a spreadsheet. no! now, my spreadsheets are my life. and your cumulative totals and daily averages, those are the things that really help your business grow. now, when this fast-growing business, rated the number two global fitness trend gets a press hit what is buti? buti is a fusion of yoga,
lot accomplished but it was not a well-oiled machine like it is now. the first step in creating that well-oiled machine was rebuilding the website. which looked fabulous to the eye, but was a total dead end for potential customers. with no functionality for e-commerce or capturing e-mails. because i started off with this cheap website, i was like oh, just throw something up not realizing that s the bread and butter of your business and it s the skeleton that you have to build everything onto and if you don t have a good skeleton, the whole thing is going to collapse. so, it s been a process to rebuild the website or change this and try to piecemeal it all together. with the new website that was capable of scaling as her business grew, bizzie developed several complementary products including a workout dvd, meal plans for weight loss, and a clothing line. having that marketing automation software built in where you re capturing e-mails, upselling every time you have a product, o
just my little kind of outreach got me a huge feature in self magazine and we were still a teeny tiny little company. it s the kind of promotion you can t buy. an entire spread in a national magazine. with readers exactly in her target market. this could be a dream come true. a game changer. well, unfortunately for bizzie, it was neither. as soon as i got booked for that it was that like pang of like, oh, no. i wasn t prepared. before starting her company, bizzie was a yoga instructor and had a background in both pr and marketing. so when it came to launching her business, she played to her strengths, which were developing her programs, and then getting the word out there. my plans, they weren t revenue based. they weren t numbers based. they were more pr platform strategies. but it was her weaknesses which turned this great plan into a great missed opportunity. i wasn t prepared, i didn t
there s a workshop here, it s so important. the next step in her mba crash course was taking a closer look at her company s customer relationship management system. or crm. integ rating crm software in the fold of her business was eye opening allowing bizzie to create campaigns to track and measure the performance of her product. now, data was no longer the enemy, it was her friend. i was not a data person. i was not a numbers person. i wasn t the kind of person that was like, yay, a spreadsheet. no! now, my spreadsheets are my life. and your cumulative totals and daily averages, those are the things that really help your business grow. now, when this fast-growing business, rated the number two global fitness trend class is called buti. what is buti? a fusion of yoga, tribal dance and plyometrics. they re ready for it.