Matt Sayre picked a profound date to launch Shrubbly, the berry-flavored drink he pinned his hopes on to make his familyâs Hinesburg farm profitable â 2/20/2020.
Shrubbly, which comes in two flavors â lemon ginger and aronia berry and aronia berry and pomegranate â was on store shelves and being served and sold in cafes around the Hinesburg area.
âWe had our cans on shelves. That was our big launch moment. Thatâs when we first got into Lantmanâs,â Sayre said. âIt really started to sell well in those markets and cafes and then â you know what happened after that.â
Less than a month later, businesses and schools closed as the COVID-19 pandemic swept across Vermont and the nation.
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