Was 2023 the year that digital fashion went out of style? This guest article, written by Dani Loftus of This Outfit Does Not Exist, is provided compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan. Loftus notes that no matter how hard each player in our ecosystem worked, the past 12 months have seen the “hype” around Web3 fashion wane. And I myself have been wondering why the growth in digital fabric printing and other digital technologies in the world of textiles and apparel seem to have stalled when it seemed like there was so much potential, for the industry and the planet! Loftus provides a look at what went wrong.