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21 People at YouTube That Creators, Marketers, Managers Should Know

YouTube expands its Super Thanks monetization tool to all eligible creators – TechCrunch

YouTube is expanding its Super Thanks feature to all eligible creators in the YouTube Partner Program, the company announced on Tuesday. The feature lets viewers tip creators for individual uploaded videos. The company says millions of creators in 68 countries will now have access to monetization feature. Prior to this expansion, the feature was available […]

To rival TikTok and Instagram, YouTube plans to double down on more creator tools, including NFTs, live shopping and more video effects – TechCrunch

Earlier this year YouTube CEO Susan Wojcicki laid out an overview of what the video behemoth was planning for the year ahead, including a strong hint that it was considering the introduction of NFTs for creators to connect in a different way with fans. Today, the site’s chief product officer, Neal Mohan, has published a […]

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