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What it Takes to Be an Effective Change Leader
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Are CIOs Up for the Customer Experience Challenge?
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Nicolas Cool | unsplash CIOs went into COVID-19 lockdown thinking it would only last a few weeks â this became clear during many of the conversations I had with CIOs over the last year. These CIOs quickly learned that the crisis would take much longer time to pass. According to CIO David Seidl, We learned that our response plans were for days or weeks rather than a year or longer. Clearly, we are only now potentially seeing our way out of the crisis.
While CIOs did not immediately understand how long the crisis would last, without question, they and their teams did establish the basis for surviving it. And given the experience of the last 18 months, they see further changes coming in terms of continuous improvement and hybrid work. With all this, how will they now consider risk moving forward? In other words, what were their key learnings?
Marriott International unveils first-ever longer stays category marketing campaign
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In February, I wrote “CIOs Proclaim the Tech Sales Model is Broken.” Before sharing the piece, I asked a few colleagues at my employer at the time to review it. They suggested it would be a career-limiting move to socially share the article, given that I quote CIOs’ tough advice to marketers and salespeople. Yet I did publish the article in Datamation.
After joining my new employer, I attended their Sales Boot Camp, and shared the article with my sales-training leaders. To my surprise, they agreed completely with the article and suggested that I read a new book, “The Qualified Sales Leader” by John McMahon. McMahon has been CRO at 5 public software companies.