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Pakistan Advertisers Society (PAS) held its 24th Annual General Body Meeting on Friday, 3rd of December in Karachi. The AGM was attended by all the major advertisers of Pakistan. The Executive Director of PAS, Mr. Qamar Abbas, presented key initiatives of 2021 along with some of the important industry issues. The agenda for 2022 was also proposed to the members. This was followed by a presentation on the Effie Awards Pakistan by Afsheen Rizavi, project head and General Manager, PAS. The AGM also marked the end of two-year tenure of the current Council and the Office Bearers. The elections for the new council were also part of the proceedings. The newly elected Council comprises o.
PAS gives Lifetime Achievement Award to Sarmad Ali
July 13, 2021
ISLAMABAD: The Pakistan Advertisers Society (PAS) has bestowed its Lifetime Achievement Award for 2021 on Sarmad Ali, Managing Director of the Jang Group and President of the All Pakistan Newspapers Society, for his contributions towards the development of the marketing communications industry, says a press release on Monday. The award was presented by PAS President Asif Aziz at the third PAS Effie Awards held here virtually. Getting this award would not have been possible without the inspiration I have received from my mentors in the media and the advertising fraternity and the support that I have got from my colleagues , stated Sarmad in his acceptance speech.
PAS holds Effie Pakistan Awards
Business
February 10, 2021
KARACHI: Pakistan Advertisers Society (PAS) held the first jury round of its Effie Pakistan Award programme for the marketing and advertising industry, a statement said.
The event was about ‘awarding ideas that work’ and celebrating the success of the industry.
Effie Pakistan is part of a global award programme which includes 52 national programmes, four regional and one global award programme. It aims to lead, inspire and champion the practice and practitioners of marketing effectiveness and is a symbol of achievement that is widely respected worldwide.
This year’s competition was launched in September 2020 and was open to all companies and advertising agencies that ran marketing campaigns between Jul1, 2019 to September 30, 2020.