Are We Mad Enough? - Blogs
A run-down of the MADsemble conference.
Source: dawn.com
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A Rahber Revival? - Aurora
Rahber's campaign focuses on the quality, functionality and versatility of the products, and leverages Fawad Khan’s popularity.
Source: dawn.com
Repositioning Culture for Brand Success
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
David Ogilvy Chenak Dust Morven Gold Nike India Unfair Advantage The Dawn Of Advertising In Pakistan 1947 2017
Source: dawn.com
Composing Chai Chahiye in the Golden Age of Advertising
The iconic jingle became an overnight hit and has stuck to the brand’s image ever since.
Source: dawn.com
"I want to impact 10,000 lives every single day directly and put Pakistan on the map as a country that produces some of the best global marketing talent"
Faizan S. Syed, Founder and CEO, East River, speaks to *Aurora* about what makes his agency different and where he wants to take it.
Source: dawn.com
Refreshing But a Tad Clichéd - Blogs
Did this year’s Independence Day advertising stand out?
Source: dawn.com
A Maza-y Ka Ad in All This Hate - Blogs
Muneeb Akram on a local campaign that struck the right chords.
Source: dawn.com