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Pandora's PR Master Stroke May 06, 21 by John Jeffay
Last week I wrote about Diamond Foundry ramping up its production of lab-grown diamonds. A
nd I mentioned new research highlighting increased consumer awareness of lab-growns. I thought that was enough on lab-growns for the time being a
nd set my sights elsewhere for this week's Memo. And then came the Pandora announcement. One of the world's biggest jewelers (26,000 employees, 7,000 outlets, Q1 2021 revenue $726m) said it was ditching mined diamonds and would only use lab-growns. This was big news, far beyond the diamond community. It was the second item on the BBC radio news, with CEO Alexander Lacik making low-carbon promises. It was headlines in every newspaper. It was as though McDonald's had announced it would no longer sell burgers, Apple had decided there was no longer sufficient demand for iPhones, and Coca-Cola had called time on the soft drinks market.
United-kingdomJohn-jeffayPandora-roseAlexander-lacikBains-coPandora-clubClub-charmMcdonaldDiamond-foundryHeart-dangle-charmHeinz-tomato-ketchupஒன்றுபட்டது-கிஂக்டம்How to clean a Pandora bracelet
The Pandora site explains exactly how to clean the jewellery.
The advice reads: "Polish your Pandora jewellery frequently with a soft polishing cloth to maintain their shine.
"Buff your sterling silver pieces with the white side of the polishing cloth – it's infused with a gentle cleaning solution that’s specifically formulated for our signature metal."
How to clean a Pandora bracelet: Pandora has given detailed instructions on how to clean their jewellery (Image: Getty)
The site adds: "For plated metals, such as Pandora Rose and Pandora Shine, use the untreated pink side of the polishing cloth.
DenmarkUnited-kingdomDanishPandora-roseExpressMrs-hinchPrivacy-noticePandora-essenceCultured-freshwater-pearlsHeadlinesCtp-videoAutoplay-video Sometimes a bouquet of flowers says it best. (Photo by Edward Berthelot/Getty Images)
Whether you're stuck finding the perfect gifts or fancy something new for yourself, here are a few quick picks to buy ahead of Christmas.
With some gifting options only available online, Santa's sleigh may be slightly delayed this year for the last minute shopper, but it will be worth the wait for your loved ones.
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From adventurers to entertainers to home-makers; this gift guide will have everyone smiling.
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