Swatch and Panerai’s ‘green’ launches at Watches and Wonders 2021
Updated:
Updated:
Watch brands from both ends of the price spectrum talk sustainability
Share Article
Watch brands from both ends of the price spectrum talk sustainability
Panerai Submersible eLAB-ID: Panerai says it’s a watch with the highest percentage of recycled-based material ever made. It is constructed from 98.6% recycled elements by weight. The case, sandwich dial and bridges are composed of recycled titanium from the aviation industry. It has recycled SuperLuminova™ on its dial and hands, and recycled silicon for its movement escapement. From the sapphire crystal to the gold hands, most of the major components contain recycled-based material. At Geneva’s Watches and Wonders, CEO Jean-Marc Pontroue said they worked with 10 different suppliers for the recycled materials of this concept watch, and that they are willing to share these names and the process with their peers.
Courtesy
Welcome to Dialed In, Esquire s weekly column bringing you horological happenings and the most essential news from the watch world since March 2020.
Watch companies especially those with spiritual ties to the ocean have been quick to embrace initiatives to ally with adventurers and naturalists promoting action on climate change and w0rking to protect and preserve ocean habitats. It’s a facet of the watch industry that has only gathered pace in the past decade. A natural, market-friendly offshoot and a cool way for the market to join in is making watch straps made from recycled ocean plastic. But very few brands have taken the recycling idea and applied it to the watches themselves. Panerai, however, shows what can happen when a brand decides to fully explore the possibilities of pushing the technical limits of recycling to a mind-bending degree.