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Plan & Play - How hostel start-ups should derive a marketing strategy

Plan & Play - How hostel start-ups should derive a marketing strategy

How goSTOPS Clocked 5x Jump In Revenues Despite Covid Setbacks

When travel resumed, budget and ultra-luxury segments were first to revive : Pallavi Agarwal, goSTOPS

In conversation with the co-founder and CEO of backpacker hostel chain goSTOPS on the brand's marketing initiatives and key travel trends.

Backpacker Hostel Brand goSTOPS Introduces New Division goEXPERIENCES

It includes planned itineraries with multi-day, multi-destination treks or tours for millennial backpackers

Rising travel  demand makes hospitality startups in India a  hot pick

Rising travel  demand makes hospitality startups in India a  hot pick Photo: Pixabay July 21, 2021 Hospitality startups across both budget and luxury segments have garnered the interest of investors who are betting big on the post-pandemic trend of staycations and workcations. This comes against the backdrop of branded properties becoming the go-to choice for travellers, driven by factors such people continuing to work from home. Backpacker hostel brand GoStops, which targets 18- to-35-year-olds looking for affordable accommodation, raised $1 million in July in pre-Series A round led by IAN and Yuj, the family office of Xander Group founder Sid Yog. Bengaluru-based budget hotel chain Treebo Hotels raised $16 million in June in Series D round led by hospitality group Accor.

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