During the holiday season, millions of real Christmas trees are sold nationally, and thousands locally. One south Austin Christmas tree farmer says he has sold between 11,000 and 12,000 trees in the last three years.
There are seven Papa Noel locations in Austin and one in San Antonio. Each location gets weekly fresh shipments of trees from their farm in North Carolina.
Despite the higher price tag, families are still buying by the second. Not only are sales still booming, but many are choosing to buy earlier to avoid sellouts.