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Consolidation led to significant cost reduction and synergies that found their way into the consumers pocket by lower prices. >> reporter: i understand that from a business perspective. as a consumer, that may have been true for a while but things are getting more expensive again as we move to more complicated data plans and some competitors left now are people not really in the same class. thats certainly been the criticism of some competitors you mention when you talk about this metro pcs, kin...