Page 11 - Paperless Post News Today

Juryious. and they pulled money from their own savings to start the paperless post. >> from inception to launch, we had a little bit of a slow road because i was in school for a lot of the time and building a team as a first-time intrapreneur and it was one of the most difficult things we had to do. it took us about a year and a half to get to a place where we could allow outside users to come on and use the site. >> the idea quickly took off, gaining traction and new customers every time somebo...

That i respect and maybe i should go and use the service, and it spreads that way. >> more affordable than paper stationary, and environmentally friendly and fast, paperless post quickly attracted many institutions. >> the website is really simple to use. >> its nice to send something that is going to reflect all the effort and energy that you put into the party. >> with 50 million invitations sent and a service that is very low cost, everybody is taking no tuesday, even the industrys largest pl...

>> hi, thomas, were going to the moon! coming up in a mere three minutes, newt gingrichs latest plan to colonize the lunar landscape. plus, mitt romney is getting aggressive down in the sunshine state. is it working? independence day. how both parties are fighting for that critical voting bloc and attorney general beau biden on now. he joins us to discuss president obamas new housing task force. will it crack down aggressively on wall street? thats all now when "now" starts in 180 seconds. ...

Of the resignation of gabrielle giffords. im chris jansing. well take a quick break and well be right back. who is the your business entrepreneur of the week? harvard student james hirschfield wanted to translate the look and feel after high-end paper invitation to the digital realm. in 2007 he and his sister pooled their savings and started paperless post. it attracted high profile users like prince charles, condoleezza rice, and the white house. for more watch "your business" sunday mornings...

Analysis of the state of the union, but also whats going on down in florida. coming up next on msnbc, chris "jansing & co." at 1:00 dont miss "andrea mitchell reports." a very busy day in washington. takes center stage at least for the day. see you tomorrow. who is the your business entrepreneur of the week. james hirschfield wanted to translate the look and feel of a high end paper invitation to the digital realm. in 2007 he and his sister pooled their savings and started paperless post. it q...

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Then fail. >> yeah. >> what is it? e-vite exists, they have a huge database of people, why is it that paperless post can be so confident? >> i think, you know, paperless post is an innovative company. jonah said it well. its difficult. they came out with an idea that was novel and fresh. e-vite at the time had become quite stale. not just stale, but the products were clunky. it just didnt feel right to people. they came out with something that was fresh, unique, had a point of view, was beautifu...

Still a student at harvard, they pulled money from their own savings to start paperless post. >> from inception to launch, we had a little bit of a slow road because i was in school for a lot of the time and building a team as a first-time entrepreneur was one of the most difficult things we had to do. it took us about a year and a half to get to a place where we could allow outside users to come on and use the site. >> reporter: the idea quickly took off, gaining traction and new customers ever...