WCT Holdings hands PR duties to Citrine One Malaysia Details 28 April 2021
WCT Holdings has appointed Citrine One Malaysia to manage PR duties for a year following a pitch in February with two other agencies vying for the account. The appointment aims to assist the group in amplifying its messaging of delivering excellence through a series of marketing communications approaches that are current, innovative, practical and potentially impactful.
The group-wide appointment sees Citrine One being responsible for PR duties for seven other business entities under its wing - WCT Land, WCT Malls Management which include Paradigm Mall Petaling Jaya and Paradigm Mall Johor Bahru, along with its two airport malls gateway@klia2, SkyPark Terminal and Première Hotel Klang. The company’s property development division will be launching several projects this year and digitalisation of its retail malls is also currently a work in progress.