decision. ~ ., , decision. i know you ve been speaking to decision. i know you ve been speaking to some decision. i know you ve been speaking to some of - decision. i know you ve been speaking to some of the i decision. i know you ve been i speaking to some of the ukrainian athletes, both before the u turn and after. give me a sense of what they have been thinking and saying? weill. have been thinking and saying? well, they released have been thinking and saying? well, they released a have been thinking and saying? well, they released a statement during the press conference last night, blasting press conference last night, blasting the decision. they spoke about blasting the decision. they spoke about yevhen. since this is happened, another two young football players happened, another two young football players have been killed. this is an ongoing players have been killed. this is an ongoing issue. the ukrainian teams here, ongoing issue. the ukrainian teams here, it
fantastic we anticipate fantastic this fantastic performance strongest paralympic fantastic performance strongest paralympic teams. am fantastic performance strongest paralympic teams. paralympic teams. am i right in sa in: paralympic teams. am i right in saying they paralympic teams. am i right in saying they have paralympic teams. am i right in saying they have joined - paralympic teams. am i right in saying they have joined the i saying they have joined the volunteers in different capacities? is that right? volunteers in different capacities? is that right? is that right? several of our olympians. is that right? several of our olympians, including i is that right? several of ourj olympians, including medal is that right? several of our- olympians, including medalwinners, olympians, including medal winners, i olympians, including medal winners, idon t olympians, including medal winners, idon t know olympians, including medalwinners, i don t know any specific c
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5 ways brands are engaging with the Olympics
Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes.
“We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells
CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.”
Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order.