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May 15, 2023
Best Media Info: The brand through this TVC aims to bring alive the role of hair in elevating one's beauty and building a sense of confidence in moments where beauty plays an important role| Ad Craft News
May 11, 2023
The brand film features Rubal Shekhawat, Femina Miss India 2022 first runner up.
May 11, 2023
Best Media Info: The brand film shows Shekhawat as a young girl who experiences extreme hair damage due to pollution and the scorching heat| Ad Craft News
August 26, 2022
Extending further its Pongal campaign ’En Mudidhaan Naan’ (My Hair Is Me), the latest campaign, which translates as “My Hair, My Identity” celebrates how hair is the embodiment of every Tamilian woman’s culture and identity