With Seoul quickly becoming a center of luxury spending, even when compared to cities like London and Paris, global luxury powerhouses are flocking to the city to launch gourmet programs at their flagship stores as part of their efforts to cement their loyal fan base, as well as attract an influx of new buyers. Industry insiders say such high-end gourmet experiences allow clientele to enjoy a unique atmosphere that i.
South Korea’s top chefs gathered to develop Korean fine dining menus using Korean ingredients as part of the Ministry for Food, Agriculture, Forestry and Fisheries and the Korean Food Promotion Institution’s efforts to spread the word on Korea's high-quality ingredients, which can be used to prepare a variety of dishes. At "Shape, Share, Start: For Korea Ingredients," an event held at Mingl.
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South Korean food festival Taste of Seoul launched its third edition late last month with an awards ceremony at the Sebitseom Island convention centre in Seoul.
The event, which ran from Sept 30 to Oct 6 and was organised by the Seoul Metropolitan Government, was the first citywide in-person gastronomy event of its kind since the start of the coronavirus pandemic,.