Page 4 - Partner Content News Today

Award-winning campaigns were celebrated at the Partner Awards Gala in New York

China Unicom faced huge challenges in operating a centralised customer contact centre serving users in 31 provinces across China. The centre handles the largest number of users (420 million) and the highest traffic volume (100 million calls/month) in China.

Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.

Reshaping the future of the industry and boosting human potential.

EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.

Partner Content: Not your average stroll in the park...  Lace-up your sneakers: WeWalk is hosting its annual walkathon this Saturday, November 18 at Dubai

Leaders at Publicis Groupe, Heineken, and Suncorp share how embedding creative thinking at the heart of a business can empower its growth.

For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.

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The two-day 2023 Global Talent Development Forum (TDF), themed "Leading an Intelligent Journey to a Bright Future", concluded successfully at Huawei’s Global Training Centre in Hangzhou.