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BirchStreet's Annual Customer Conference is Back with Keynote by Anthony Melchiorri from Travel Channel's Hotel Impossible

The technology industry is no stranger to conferences; they are, if anything, the highlight of many fiscal calendars as companies seek out opportunities to network, learn, and establish new partnerships. Of course, when we think of conferences, we often think of those events which revolve around industry peers and competitors – but what about customers?
Anthony Melchiorri Gareth Fraser Partner Ltd Channel Hotel Impossible Vice President Marketing Enablement

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Is TikTok the Best Kept Secret for Hospitality and Travel Marketing?

If you think TikTok is a corner of social media reserved solely for digitally-savvy teens with a penchant for dancing or lip-syncing in front of the camera – think again. While the platform initially made waves due to its virality amongst a younger demographic (here’s to you, Generation Z), TikTok has since evolved to not only become a worldwide phenomenon spanning across age groups but a critical marketing tool for both B2C and B2B brands.
United States Carley Thornell Richard Hyde Small Luxury Hotels Small Luxury Hotels Of The World Partner Ltd

Take Your Family to Work Day On The Beach? The Surprising New Boom in Blended Travel and the Start of a Long-Term Change

Picture this - You’ve just woken up and find yourself watching the stream steadily rise from your waiting coffee mug as you stand perched at the kitchen counter, taking in the view that stretches beyond the window. The sky is a visually intoxicating blend of warm hues, pink, orange, and purple, set against a sprawling, tropical landscape that is currently humming to life. Just down the street from your quaint abode waits the ocean, and the sound of waves breaking on the shore has become a luxu...
United States Tamil Nadu San Francisco Noord Holland Tony Capuano Jamie Biesiada

Are Hotels Putting People's Lives at Risk, Just to Save Some Money?

Not everyone has an appetite for adrenaline, but let’s pretend you are about to jump out of a plane, ready to free-fall 10,000 feet into a sprawling field below. Just moments before you tuck and roll your way out of the plane, the skydiver beside you gives you a nudge and a wink before saying, “hopefully, we all make it down in one piece, eh?” a parting sentiment that sends a current of fear and uncertainty coursing through your body. Noticing your body language, the diver you’re paired ...
United States Partner Ltd American Hotel Lodging Association Star Promise Can No Longer Afford

Greenwashing, Ecotourism and Sustainability Are Now a Major Concern for Travelers

There is no denying it. The last two years were difficult for all of us. But as we take a collective breath on the other side of the pandemic and ruminate on the positive takeaways from that time, many of us will settle on the same sentiment – sometimes it’s good to slow down. Our lives, which are so often defined by constant motion, suddenly came to a halt, a change of pace that many of us would never have chosen or stumbled upon organically.
United States Christopher Elliott Nina Karnikowski Joshua Zinder Leadership In Energy Environmental Design Partner Ltd

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