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July 20, 2022
Posts about cookies written by Dark Helmet and conciergecli@a8c.com
July 19, 2022
Read all of the posts by Chris Riley on Techdirt
April 5, 2022
Welcome to the fourth installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline...
February 16, 2022
Welcome to the third installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline...
January 11, 2022
Wexford, PA (PRWEB) January 11, 2022 -- Webbula, The Data Solutions Experts and industry leader, has once again completed the thorough evaluation process
April 15, 2021
Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site. Advertisement Why The Change to Begin Setting a First-Party Cookie? Google has made it clear that they’re taking steps toward protecting privacy, which means a heavier reliance on first-party data. With changes on the horizon for the way that folks are tracked, first...
March 11, 2021
Share this article Share this article NEW YORK, March 11, 2021 /PRNewswire/ -- With the looming loss of third-party cookies and identifiers, the entire digital advertising ecosystem should be bracing for impact and preparing to adjust to entirely new ways of targeting, measuring, and attributing media effectiveness to ad campaigns. However, according to IABs 2021 State of Data research, released at the IAB Annual Leadership Meeting (ALM), there is a false sense of readiness among some data ...
February 19, 2021
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok and WeChat from the US; the CMA raises concerns that Adevinta’s purchase of eBay’s classifieds unit could damage competition; and Facebook is hit with backlash after deciding to remove news sharing in Australia. Disney streaming ph...