Page 17 - Password Sharing News Today

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As streaming competition builds and financial pressures intensify, in May, Netflix rolled out strict restrictions on password sharing in the U.S. and other countries. It was a bold move that had many...

"Love is sharing a password," Netflix had posted on X - then known as Twitter - in 2017, but its global crackdown on password-sharing hinted at its strategy to open new revenue streams in a saturating, competitive market.

Disney CEO Bob Iger said the company already has tools to track password sharing and a "significant" number of people engage in the practice.

Disney plans to hike monthly charges for its ad-free Disney+ by $3 to almost $14, a 27% increase, and ad-free Hulu by $3 to almost $18, a 20% hike that will make it more costly than comparable Netflix tiers. The crackdown on password sharing is also expected to extend to next year.

Disney CEO Bog Iger announced that the company would start cracking down on password sharing on its Disney+ streaming service to address massive financial losses.

Disney to Raise Prices for Ad-Free Disney+ and Hulu Streaming Services According to information provided by the business during today’s earnings call (via

Disney is taking a similar route with its streaming competitor Netflix as it plans to do a password-sharing crackdown.

Disney is watching Netflix like a hawk, trying to consider whether or not restricting people from sharing their accounts with friends and family would be a good way to push back against streaming losses. In the meantime, the House of Mouse is going with the tried-and-true method of drastically making its streaming services more expensive.

Disney is following Netflix's lead on a password-sharing crackdown as it tries to make its streaming business profitable.