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Food companies are responding to the changing and expanding tastes of consumers while also trying to keep brands relevant.

Surprising flavor combinations – think gravy-flavored Jones Soda or Sour Patch Kids Oreos -- are showing up more frequently in grocery stores and restaurants.

Van Leeuwen Ice Cream usually draws customers with gourmet takes on classics like vanilla and pistachio. But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a "shock flavor," like Hidden Valley Ranch or pizza.

Experts say companies are getting creative to draw new people in, get customers talking

Food companies are responding to the changing and expanding tastes of consumers while also trying to keep brands relevant and distinct to win space on crowded...

Brands have to get creative to stay relevant and fresh to consumers.

Surprising flavor combinations \u2014 think gravy-flavored Jones Soda or Sour Patch Kids Oreos \u2014 are showing up more frequently in grocery stores and restaurants.

Food companies are responding to changing and expanding tastes while trying to stay relevant.