Hailing from Japan, BAPE has helped shape the current state of streetwear in the 21st century, and they bring that same level of casual fashion to this ready-to-wear collection. Their signature APE HEAD combines with Coach’s own storied insignia on each piece. BAPE and Coach’s hometowns of Tokyo and New York respectively, are represented here as well. Both cities are hubs of fashion, streetwear, and culture, and BAPE and Coach have long been considered forward-thinking ambassadors of the cities’ styles.
In the same vein, the campaign features high-profile artists Megan, Cordae, and the Japanese model and songwriter Kōki. The three add to the worldwide nature of this collection, each superstar having forged their own way in the music and fashion scenes in America, Japan, and beyond.