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Grocery store one. why is it its always the coolest phones are in asia first. the new technology in credit cards are in europe first. we never get this stuff first. are they the taste testers of america? >> reporter: its your fault, chuck. as we started this segment both of you said we fear change. here in the u.s. consumers fear change. >> more so than europeans. >> reporter: absolutely. europeans tend to move a little bit more in lock step when it comes to social order. here people are so -- d...